This project focused on implementing a comprehensive email marketing automation system using ActiveCampaign to streamline lead management and reduce the burden on reception staff. The solution included automated lead segmentation, engagement scoring, and multiple nurture sequences to maintain consistent communication with prospects at every stage of their journey.
The email strategy led to a 60% increase in product sales during the launch period.
The onboarding emails improved user activation rates by 45% within the first month.
The strategy resulted in a 40% increase in donor engagement and a 25% rise in donations.
The campaign led to a 50% reduction in cart abandonment and a 30% increase in repeat purchases.
This project improved email open rates by 35% and increased sales by 20% within three months.
