Companies that excel at nurturing leads make 50% more sales at 33% lower cost.
Middle-of-the-funnel marketing is where deals are made or lost. Companies that invest in lead nurturing see dramatically higher conversions—50% more sales at 33% lower cost. Let us help you close the gap and turn interest into action.
Impact of Middle-Of-the-Funnel (MOFU) Marketing
How NPS Score Influences Sales
Email Marketing ROI
How Automation Can Save on Cost
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Impact of Middle-Of-the-Funnel (MOFU) Marketing
Lead Nurturing
‍Companies that excel in lead nurturing generate 50% more sales-ready leads at 33% lower costs.
Conversion Rates
‍Marketers who prioritize MOFU content see a 67% increase in conversion rates compared to those who do not.
Email Engagement
‍Targeted email campaigns during the MOFU stage have an open rate of about 20-30%, significantly higher than generic emails.
Content Influence
‍70% of consumers prefer getting to know a company via articles rather than ads, indicating the effectiveness of informative MOFU content.
Sales Cycle Reduction
‍Implementing effective MOFU strategies can shorten the sales cycle by 20% to 30%, allowing for quicker conversions.
Lead Scoring
‍Organizations that use lead scoring to prioritize leads see a 25% increase in sales productivity.
Marketing Automation
‍Companies using marketing automation for MOFU activities experience a 451% increase in qualified leads.
How NPS Score Influences Sales
Growth Rates
‍Companies with an NPS of +50 tend to grow at a rate of 2.5 times faster than their competitors. This suggests that high NPS is associated with stronger revenue growth.
Referral Impact
‍Customers referred by promoters (those who score 9 or 10) have a 16% higher lifetime value compared to non-referred customers, which can significantly boost sales.
Retention Rates
‍A 5% increase in customer retention can lead to an increase in profits of 25% to 95%, highlighting the importance of NPS in customer loyalty and retention.
Revenue Influence
‍Organizations that focus on customer experience and leverage NPS see revenue increases of 10-15% compared to those that don’t.
Market Positioning
‍Companies with high NPS can charge premium prices, with research indicating that these companies enjoy better margins.
Competitive Advantage
‍Firms with high NPS scores grow faster than their competitors, with research indicating a typical growth rate difference of 2-4 times.
Customer Satisfaction
‍Organizations that utilize NPS to enhance customer satisfaction report up to a 25% increase in overall sales performance.
Email Marketing ROI
High ROI
‍Email marketing has an average ROI of $42 for every $1 spent, making it one of the most effective marketing channels.
Conversion Rates
‍Email marketing generates higher conversion rates than social media, with a reported conversion rate of 1.95% for email compared to 1.81% for social media.
Customer Acquisition
‍Approximately 80% of retail professionals indicate that email marketing is key to customer acquisition.
Personalization Impact
‍Personalized email messages can increase transaction rates by up to 600%.
Segmentation Benefits
‍Targeted email campaigns based on segmentation can increase revenue by up to 760%.
Frequency of Use
‍About 59% of respondents say that marketing emails influence their purchasing decisions, showing the channel's effectiveness.
List Growth
‍Businesses that grow their email lists can see up to a 30% increase in revenue, highlighting the importance of list management in achieving high ROI.
How Automation Can Save on Cost
Cost Reduction
‍Businesses that implement automation can reduce operational costs by as much as 30%.
Labor Savings
‍Companies that automate repetitive tasks can save approximately 20% to 50% in labor costs.
Increased Productivity
‍Automation can increase productivity by up to 400%, allowing employees to focus on higher-value tasks.
Error Reduction
‍Automation reduces errors, leading to an estimated cost savings of 25% to 75% in rework and corrections.
Time Savings
‍Organizations that use automation can save employees an average of 30% of their time on repetitive tasks, translating into significant cost savings.
ROI on Automation
‍The average return on investment for businesses implementing automation technologies is around 300%.
Customer Service Savings
‍Automated customer service solutions can reduce customer service costs by up to 50% while improving response times.
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Frequently Asked Questions

We've answered the most frequent of those frequent questions below.

What platforms do you work with?

We've worked with dozens of different platforms in the past and we're always excited to learn new platforms we haven't come across. However, we usually recommend Activecampaign or Hubspot to our Clients as a CRM and Zapier for no-code integration.

Do you do custom development?

Yes, we can handle custom development at small scale. We'll often try to find a solution that we can hand you the keys to so you don't need us to manage it for you long term.Tell us what you need and we can work out some options.

Do you design email templates?

Yes, we can create email template for you if required.

How will you support us?

We provide one-off projects such as implementations and CRM re-configurations as well as ongoing retainer agreements. Our clients vary in how interactive they like to be, with some wanting to be very involved in the process and others preferring that we carry out the tasks and give them updates.

How does your pricing/payment work?

Pricing of a project or retainer agreement depends on the needs and size of the business, complexity of the project, and availability. We only take on so many projects at a time and therefore price our services in a competitive yet sustainable way.

We will provide a quote after your free consultation meeting which outlines a project plan and costs as well as the return you can expect on your investment.
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We're flexible with payment plans and accept card or direct transfer.

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