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How SOLID Principles of Programming Can Improve CRM Management for Small Businesses

This article explains how the SOLID principles—originally designed for software development—can be applied to CRM management in a simple, effective way.

December 10, 2024

Crafting the Perfect Email Follow-Up Sequence

The humble Welcome Sequence. A framework for creating a lead-nurturing email sequence, complete with tips on personalization and timing.

November 13, 2024

The Hidden Costs of Ignoring Middle-of-Funnel Strategy

The consequences of neglecting MOFU and how it affects small businesses, including financial losses, lost customer loyalty, and competitive disadvantage.

November 13, 2024

Unlocking the Secrets of Effective Lead Nurturing

The essentials of lead nurturing. Explore why it’s crucial for your business’s success, and see practical tips to help you build relationships with leads before pushing for conversion.

November 13, 2024

5 Surprising Ways Middle-of-Funnel Marketing Can Transform Your Business

Here are five surprising ways middle-of-funnel marketing can transform your business—and why you should start paying attention to this critical stage.

November 13, 2024

How to Optimize Your Middle of Funnel Strategy in 2024: A Guide for Small Business Owners

This guide provides actionable tips and insights to optimize your middle-of-funnel strategy, emphasizing ways to understand and enhance customer journey mapping, configure CRMs for efficiency, and leverage consulting insights to refine every touchpoint. 

November 13, 2024

Why Middle-Funnel Matters More

You can unlock huge growth by boosting your Conversion Rates & Customer Lifetime Value. Here's proof.

October 21, 2024

Is Your Small Business Ready for Automation?: A Comprehensive Guide

In today’s fast-paced world, small businesses are turning to automation to save time, cut costs, and improve customer experiences. But adopting automation isn’t just about tech—it’s a shift in how your business runs. This article helps you assess if your business is ready to make that leap.

February 21, 2019

5 Laws of Customer Experience

There are things you know about your customers and your offering that nobody else does, and that's what makes your business great

February 21, 2019

Journey Mapping Masterclass: Disneyland

Disneyland is not just a masterpiece in Entertainment, it is a masterpiece in Customer Journey Mapping.

February 21, 2019

10 CX Tools to Improve your Customer Journey

Your Customer's Journey should be the first thing you think about when you wake up, and the last thing you think about before you go to bed.

February 21, 2019

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